Digital Marketing Executive

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Delhi, HO
Digital Marketing Executive
DESIGNATIONExecutive / Sr. Executive
DEPARTMENTMarketing
BASED ATDelhi HO
EMPLOYMENT TYPEFull-time
CTCUpto 3.5 lacs

We are looking for passionate and smart working folks to join our team and help us grow the company and grow together with the company.

Job Description:
JOB PURPOSE

JOB PURPOSE To assist in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media and launching optimized online advertisements to increase company and brand awareness

KEY RESULT AREAS:
  1. Research, plan & execute the marketing projects & campaigns. Creating & distributing them in the most suitable social media channels. Keep track & measure its impact & effectiveness
  2. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  3. Performing & maximizing Search Engine Optimization activities (keyword, image optimization etc)
  4. Creating & executing Email marketing campaigns
  5. Actively managing the website performance through Google Analytics
  6. Research on media to reach new customers, retain existing customers & generate leads
  7. Analyzing market research & other various marketing techniques based on search results
  8. Assist in the formulation of strategies to build a lasting digital connection with consumers
  9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  10. Identify trends and insights, and optimize spend and performance based on the insights
  11. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  12. Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  13. Prepare online newsletters and promotional emails and organize their distribution through various channels
  14. Provide creative ideas for content marketing and update website
  15. Collaborate with designers to improve user experience
  16. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  1. Develop & manage digital marketing campaigns and optimize the distribution using the best effective social and digital channels.
  2. Oversee social media strategy
  3. Manage and maintain company’s website.
  4. Track & analyse web and social traffic flow.
  5. Measure the ROI and generate reports.
  6. Reduce website bounce rate, increase dwell time and engagement for better conversion.
  1. Acquire insight in online marketing trends and keep strategies up-to-date
  2. Maintain partnerships with stakeholders and vendor
  3. Any other task assigned by management vis-à-vis the purpose of the position
ELIGIBILITY CRITERIA:

Education: Graduate / Post Graduate (preferred) and Certificate in Digital Marketing

Work Experience: 2- 4 years

Key Skills:

  1. Proven experience as Digital Marketing Executive or similar role
  2. Excellent understanding of digital marketing concepts and best practices
  3. Experience with B2b social media, Google Adwords and email campaigns and SEO/SEM
  4. Working knowledge of ad serving tools (Like DART, Atlas etc)
  5. Perfect knowledge of web analytics tools
  6. Skills and experience in creative content writing
  7. Analytical mindset and critical thinking
  8. Excellent communication and interpersonal skills
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